Recently, I watched a video delivered by an inside sales expert. He teaches a LOT of leading-edge content that will be creating a great deal of value for his customers.

BUT, and I use the word intentionally, I believe he is unconsciously sabotaging the results that his SDRs and potential customers will be getting because of the words he uses to describe potential customers – aka “targets.”

Words have power. They are a glimpse into the mindset of the person uttering them.

Do you think that a potential customer would want to be thought of as a target? Would you call them that to their face?

If not, then why do you speak about them like that when they’re not around? This is COSTING YOU MONEY.

Here’s a link to a LinkedIn article I wrote that makes the case as to why you should change your language and thoughts if you are to maximize your prospecting and selling results.

If, after 30 days, you’re still struggling to communicate with your prospects in a way that boosts prospecting and selling results, that is a clear indication you need help. Give me a call.