CEOs to Salespeople: How to Answer, “So, What Is It You Do?”

CEOs to Salespeople: How to Answer, “So, What Is It You Do?”

So, you’ve been let loose at a conference or are manning your company’s stand at an exhibition.

You’re looking sharp. Hair recently cut, shoes polished or heels just high enough and your favourite suit or outfit makes you shine with confidence. You look every inch the successful salesperson, head of sales or CEO.

That is until someone walks onto your stand or starts making small talk with you in the line up for the buffet and innocuously asks, “So, what is it that you do?”

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Does Your Job Title Make People WANT to Respond?

Does Your Job Title Make People WANT to Respond?

If your salespeople are involved in prospecting for new business and they use email as part of their outreach to new contacts, you may want to take a close look at their email signatures – specifically their job title.

Does their job title establish peer to peer credibility with the person you want them to speak or meet with, or does it, like most of the sales teams I work with, sabotage their prospecting effectiveness and results?

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