It’s Time to Stop Dehumanizing Customers with Your Language

Originally posted on April 28th on Selling Power Magazine’s Sales 2.0 blog. http://www.sales20conf.com/blog/time-stop-dehumanizing-customers-language/

Words have power. How you, as a company leader and sales leader, talk about your potential customers has a tremendous impact on your growth results – because how you talk about customers will be how your sales people talk to your customers.

Read more