Get your prospecting email opened. 1 simple tip.

In my work consulting and copywriting Executive Access emails, letters and Inmails for B2B new business sales teams all over the world, I see one common omission made by experienced sales people and those new to new business prospecting* – that significantly reduces the effectiveness of their prospecting messages.

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Fed up with long sales cycles & low close rates? Prospect & Sell to the right people.

Last week on a trip to the Middle East, I conducted an Executive Access! workshop for a combined group of inside sales, field sales and marketing people.

I was struck by how many participants stood up to take pictures of the graphic above – which summarizes the core motivations of functional and strategic executives and their ability to spend/buy.

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